Success in car sales is all about finding the right vehicles for your customers - or the right buyer for your available vehicles - before your competitors do.
By automatically sending available vehicle details to your customers, postmaster makes sure that even the most difficult to reach customers are contacted in seconds.
With postmaster, you can almost guarantee that your message will get through - even if the customer is out of your area - even out of the country.
How is this possible?
By utilising one of the most common communication media available today - the mobile phone.
Almost every car buyer has a mobile phone that sends and receives text messages. Why not capitalise on this popular, effective and importantly, cost effective method to automatically notify your customers about vehicles you know they will be interested in? Plus, texts wont get lost in the post, are instantaneous and cost a lot less than postage stamps.
In addition, messages can be sent by email, another medium that is becoming increasingly popular.
Many car buyers have instant access to the Internet
at their place of work. For them, email is the ideal medium. Notification
of a newly available vehicle by email can contain full specifications,
including photographs.
Automatic, targeted advertising by text messaging and email will compliment
your current advertising techniques, and may well prove more effective.
Your customers will welcome an alternative to the usual trawl through newspaper adverts or trade magazines, where many of the vehicles on offer are of no interest to them at all. And, as the service will cost your customers nothing to receive, they have much to gain and nothing to lose.
Customers' vehicle requirements can be captured from a web site - as part of the postmaster system or from an existing web site, from visits to your showroom of from a telephone call. postmaster checks these requirements against the details of every vehicle you have available and sends text and/or email messages when a match is found - automatically.
Service Departments
The Service Department can also utilise the postmaster system to provide customers with timely reminders and notifications, saving your staff valuabletime and saving costs of expensive calls to mobile phones. Automatic text messages can be sent to notify customers of:
- Service appointments
- MOT renewal dates
- Special offers
- Car ready for collection (following service, MOT etc.)
- Promotions
And remember, text messages wont get lost in the post, are instantaneous and cost a lot less than postage stamps.
For more details about this exciting new platform,
contact emiera now.